CULTURE is a clothing brand based in Calgary, focusing on creating comfortable everyday apparel.

I had the opportunity to work on their 2025 spring collection launch as part of my capstone school project, which resulted from a month-long planning process and execution.

Key deliverables:

• Motion graphic teaser videos

• Social Media Postings

• Pre-Production

• Creative Brief

"GO-2 COllection"

Motion Graphic Teaser Videos

I created three motion graphic teaser videos to promote the upcoming product drop. Each video used different visual hooks and pacing to capture attention, build anticipation, and keep viewers engaged and excited for the release.

Social Media Postings

After carefully selecting and editing moments from our latest shoot, we brought them together in a collage that reflects the vision behind the campaign. Every frame carries the mood, the energy, and the direction we’re building toward.

Pre-Production

Pre-production is key to a successful campaign. Weeks before the shoot, I coordinated the venue, selected the models, and planned the equipment and team needed to bring the vision to life. Every detail matters when building something with intention.

Creative Brief

The goal of this campaign is to showcase the new collection through a visual story that reflects its identity and aesthetic. The concept focuses on creating a strong and consistent theme through carefully planned imagery and styling.